1. Increase an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
2. Organized your ezine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
3. Permit your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and ezine publishers want. They will get published more often, which means free publicity.