1. Maximize the strength of your banner ads. Don't just use the same ad on every banner, use a variety to magnetize the greatest number of clickers.
2. Make sure your web site load much faster by reducing on banner ads and start using more buttons. Button ads are also smaller image and take up less space.
3. Offer free classified ads to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
4. People have been learned all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.